How to get digital marketing jobs 

Hey guys, this is the article of our digitalmarketing mastery course.  I'm really excited for you.  In this video we will be covering how to get a high-paying digital marketing job.  So let's get into the video.  Hey guys, welcome back.  And first of all congratulations for completing this digital marketing mastery course.  This will be our final lesson, lesson 20 on how to get digital marketing jobs.  But before that, I hope you have practice everything that I have taught you until now.  I'm sure you have a blog up and runningand you are also actively participating in our Facebook group.  Also, this is not the end.  We'll be coming up with many free coursesin the future and you'll be notified through email.  So now let's back in the lesson on how to get digital marketing job.  So while taking this course, you are supposed to get a digital marketing job and I have some tips for you.  So let’s start with the different types of digital marketing jobs.  So obviously at the top, there is the digitalmarketing manager, who's supervising everything.  The complete digital marketing of a company or a business.  Then we have SEO executives, social mediamarketing, search engine marketers, email marketers, content marketing, inbound marketing and optimizing conversion rate.  Don't worry you don't have to think bignow, you just have to master one of the categories.  So if you like social media marketing, thenyou can get your expertise in social media marketing.  And the move on to search engine marketingand then to email marketing.  So it will take some time, and you have to move step-by-step, yes the ultimate goal is becoming a digital marketing manager but beforethat you have to master all these different work details.  If you're just starting out a career in the digital marketing job, then you can get an expertise on one of these domains and justget started.  You can either be an SEO specialist, emailmarketer, mobile marketing, you can even go to social media marketing and content marketing as well.  You can start your digital marketing career by learning any of these skills.  You can either be SEO specialist, you canbe an email marketer, you can become a content marketer or even social media marketer.  Even the interviewer won't be expecting you to know all these skills.  You just have to master a few of them, or even one of them.  So let’s say you have an interest in SEO, then you should know everything about SEO.  From the on page SEO, off page SEO, backlinks, anchor texts, link distribution and domain authority.  So if you're going with only one skill,make sure you know a lot about it.  So let’s start with how to write a digitalmarketing resume.  One of the biggest mistakes that people makewhile sending their resume, while updating their resume is that they send the same resume to all the companies.  Let’s say you have your expertise on SEOand social media marketing.  But if you are applying for an SEO relatedjob, then you have to stress out your SEO-related capabilities.  Maybe the SEO-related projects that you havedone.  Or any SEO strategies that you must have applied on your website, which might have given any kind of result so more like a case study on your own website.  And then you have to think from the employer's point of view.  If he’s looking for an SEO candidate, hedoesn’t really care whether you know anything about social media marketing or not.  Also you have to understand that the personwho is taking the interview, he won't be going through each line of your resume.  He’d be first scanning your resume and looking for some keywords related to the job profile.  So if you are applying for an SEO relatedjob, I'll be looking into some SEO-related projects, maybe the internship that you havedone, any kind of project that you have done.  So make sure that you project your skillsand you project according to the requirements.  After taking almost 100+ interviews for various digital marketing related jobs for my company and other companies.  Here are a few things you have to focus on your digital marketing resume.  First of all is the formatting.  Make sure your resume is following a correctformat.  It has proper bullet points, proper indentation,there's no grammatical mistakes, also the length of your resume should not go more than one page.  As an interviewer, we are looking for practicalexperience.  So if you've done any kind of internshipor employment, make sure you point it out exactly.  Also mention your job responsibility in yourprevious company, or your internships and what kind of projects you were involved in.  This will give a good idea to the interviewerabout your capabilities.  Instead of focusing more on what you did on your college, or your extracurricular activities, rather focus on the job requirement.  So if the job is about social media marketing, what exactly have you done that is related to social media marketing.  So there are various places in finding digital marketing jobs.  If you are looking for a digital marketingjob, having an internship in your resume will greatly enhance your chances of getting a job.  As a company in hiring you, no one wants to spend money in training you.  So if you've done an internship, you already have some practical experience.  So that's a benefit for the company.  To find internships, you can sign up for various websites like Internshala, Letsintern and Hellointern.  Also you'll find digital marketing industries booming a lot, so you'll find a lot of internship opportunities.  But before finalizing an internship, make sure to watch the kind of work that you'll be doing in the internship.  Try to get into an internship where you'll get a comprehensive view of the digital marketing umbrella.  You're not only specific to a domain likeSEO, but rather getting an overview of all different domains like social media marketing,paid ads, etc.  Also don't treat your internship as a way to get a certificate.  Rather, proactively work in it.  Learn the keys, those that are required inworking a digital marketing job.  Getting a job should not be your only focus.  You should rather invest in increasing yourknowledge, increasing your expertise, increasing your practical experience or various digitalmarketing strategies.  Once you're done with your internship thenyou can post your resume on various websites like Naukri.com, Linkedin.com, Indeed, Timesjobs,Angel.co.  There's so many different websites where you can find a digital marketing job.  The one I recommend is Naukri.com since itis India's largest job portal.  One thing for Naukri.com is to regularly login to your profile, also make sure your profile is complete, so add your key skills, completeyour profile- the more complete your profile is, the more chances of your profile beingfound.  Apart from that, you can go directly to companies'websites.  Apart from that you can also make a list of companies who hire in the digital marketing space, and then you can send them directly to their websites.  Most of these websites have a “career” section which might have email ID, to which you can send your resume.  You can also find various people working in these organizations, and ask them to refer you.  If the organization is big, they might have a referral program.  So if a person refers to you and if you get selected,he will also be awarded with some monetary compensation, so it's a win-win for bothof you.  You can also use Facebook groups to get a job.  So I made this list of all the various groups,which you can use to find a digital marketing related job.  Obviously you can download this slide andvisit all these groups, and look for digital marketing job opportunities.  So here are my 10 best steps for digital marketingjob interview.  First of all research about the company.  Don't go uninformed, take it seriously.  And create a job-worthy resume.  Don't make a resume for all the companies.  You are to first research about the company, look at their requirement, look at their job description, and then craft your resume.  As I told you earlier the interviewer willjust be scanning your resume and looking for the keywords that are related to the job profile.  So if you have those keywords in your resume, then you are more likely to get questions related to those.  I remember I was taking an interview for aSEO profile, and the guy came prepared with an SEO audit of my website.  So it had all the good points about my websiteand also the bad points about my website.  He even told me, he'll be removing all those issues from my website.  So obviously this guy was high-end.  Follow the basic interview etiquettes of smiling,dressing nicely, being a good listener, etc.  Also mention your website name in the resume.  Your website is your online asset, so make sure you mention it on your resume.  Also I hope you followed and practiced everythingthat is in this free digital marketing course on your own website, this way the interviewer will know that you don't only have the theoretical knowledge, but also the practical expertisefor that.  So these are few tips from my side of gettinga digital marketing job.  If you followed the course correctly, if you practiced everything, then getting a digital marketing job won't be a difficult task for you.  And my best wishes for you, and also we'll be coming up with many new courses in the future, thanks for being part of this freedigital marketing course.  It has been an exciting journey.